Research Question and Method

BabyCenter, as a popular blog site, has very few comments in their staff blog space. Within each category, especially the Celebrity, the posts receive numerous shares, but very few comments. This research explores the use of Web 2.0 tools to understand why BabyCenter staff blogs receive so few comments.

To explore this question, I collect all blogs posted on the 2nd, 3rd, 4th, 5th, 6th, 7th, and 8th of every month from May 2015 through September 2015. (ENG 410 – DON’T COLLECT THIS MUCH DATA!)

I collect URL (if needed later), author, date/time, number of shares (Facebook/Twitter/Google+/Pinterest), number of comments, article title, and the use of various multimedia tools (specifically video, images, image slideshows). The use of multimedia will be coded Y if it supports the argument of the article title, N if the multimedia does not support the article title, and M if the use of multimedia is not categorizable. This data will be stored in an excell spreadsheet. Since the author is public, the data will not need to be secured behind a firewall.


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